// SERVICE 06 — PIXEL QA
Sign off your pixels before your ad spend starts.
Every dirham of ad spend assumes your pixels fire correctly — and in most launches, nobody has actually checked. This service is a pre-flight inspection: pixel presence and firing QA across every funnel step, enhanced conversions, Pixel/CAPI deduplication, GA4 ↔ ads-platform parity, and consent-mode behavior, ending in a signed go/no-go checklist.
✓ the two-vendor gap, closed · ✓ signed checklist before spend
- Timeline
- 3–7 days
- Deliverable
- Signed go/no-go checklist
- Reports
- Pixel QA + parity report
// WHAT'S INCLUDED
What does pixel verification actually check?
Presence & firing
Every pixel on every template and funnel step, tested in real sessions, not assumed.
Enhanced conversions
Hashed first-party data flowing correctly to Google and Meta for better match rates.
Deduplication
Browser Pixel and server CAPI events deduped so conversions count exactly once.
Platform parity
GA4 conversions vs. Google Ads vs. Meta compared side by side; discrepancies explained, not shrugged at.
Consent behavior
Consent Mode v2 states tested so campaigns stay compliant without going blind.
Go/no-go checklist
A signed document your media buyer, CFO and agency can all rely on.
// PROCESS
How does it work?
- 1
Inventory
List every tag, pixel and conversion action that should exist.
- 2
Test
Fire real sessions through every funnel step; record what actually happens.
- 3
Fix
Repair broken, duplicate or missing events at the code or GTM level.
- 4
Sign off
Written go/no-go checklist with evidence attached for every line.
// PROOF
Where have I done this before?
This service exists because of a pattern I kept seeing: the agency assumes the developer validated the pixels, the developer assumes the agency did, and the entire first wave of ad spend measures nothing. At Thrifty I own both sides — the data layer in code and the platform configuration — so the gap doesn't exist.
// TOOL STACK
Which tools do I reach for?
The same tools I use to audit yours.
// FAQ
What should you know before booking this service?
Installed and verified are different things. The common failures — duplicate purchase events, missing CAPI deduplication, consent-state mismatches — are invisible until someone fires a real test transaction and reads the network log line by line. That is exactly what this service does.
// KEEP EXPLORING
Which services pair with this one?
Analytics & Tracking
GA4, GTM, Meta Pixel + CAPI, Clarity and Consent Mode v2 — one spec, one implementation, one event-by-event QA report.
SEO-Compliant Web Development
Production-grade Next.js business sites and e-commerce with technical SEO, analytics and AI-readiness built into the architecture.
Technical SEO & Core Web Vitals
Severity-ranked audit plus code-level fixes for LCP, INP, CLS, structured data and crawl health — proven in CrUX field data.
// FREE 30-MIN AUDIT
About to spend on ads? Buy certainty first.
Send me your URL. I'll record a 30-minute mini audit — real findings about your SEO, speed, tracking and AI-readiness — and tell you honestly whether you need me at all.