// SERVICE 03 — ANALYTICS
Tracking you can actually trust — specified, implemented, validated.
GA4 custom events, GTM, Meta Pixel with Conversions API, Microsoft Clarity, and Consent Mode v2 — implemented by the developer who writes your data layer, not split between two vendors who each assume the other validated it. You get an event-by-event QA report proving every conversion fires exactly once.
✓ full GA4+GTM+Pixel+Clarity layer in production · ✓ Consent Mode v2 · ✓ GDPR / UAE PDPL aligned
// WHAT'S INCLUDED
What does a proper analytics setup actually include?
Data-layer specification
Every event, parameter and naming convention written down before any code ships.
GA4 done properly
Custom events, conversions, ecommerce purchase funnel, debugged parameter by parameter.
GTM with hygiene
Structured containers, documented triggers, naming conventions your next agency will thank you for.
Meta Pixel + Conversions API
Browser and server events with deduplication, so Meta's numbers and yours finally agree.
Microsoft Clarity
Session replay, heatmaps and rage-click evidence feeding real UX decisions.
Consent Mode v2
GDPR / UAE PDPL-compliant consent; tags respect it, modeled consent keeps signal legal.
Validation report
Every event fired in a real session, screenshotted and signed off.
// PROCESS
How does it work?
- 1
Spec
Your funnel mapped to an event taxonomy: what fires, where, with which parameters.
- 2
Implement
Data layer in code, GTM/GA4/Pixel configuration, CAPI server events.
- 3
Validate
Every event tested end to end — presence, payload, dedup, consent behavior.
- 4
Hand over
QA report plus documentation your team or agency can actually maintain.
// PROOF
Where have I done this before?
At Thrifty I built the complete tracking layer across three rental brands — GA4, GTM, Meta Pixel, Clarity, consent-compliant — and then turned it into revenue: a lead and abandoned-booking recovery module built on the same data layer became a new revenue stream for the business.
// TOOL STACK
Which tools do I reach for?
The same tools I use to audit yours.
// FAQ
What should you know before booking this service?
Usually three causes: missing server-side events, no deduplication between Pixel and Conversions API, and consent-mode mismatches. All three are implementation bugs, not platform mysteries. The validation report tests each one with real sessions and shows you exactly which you have — and the fix for it.
// KEEP EXPLORING
Which services pair with this one?
Pre-Launch Ad & Pixel Verification
Pixel firing QA, enhanced conversions, Pixel/CAPI dedup and platform parity — signed off in a go/no-go checklist before spend starts.
SEO-Compliant Web Development
Production-grade Next.js business sites and e-commerce with technical SEO, analytics and AI-readiness built into the architecture.
Technical SEO & Core Web Vitals
Severity-ranked audit plus code-level fixes for LCP, INP, CLS, structured data and crawl health — proven in CrUX field data.
// FREE 30-MIN AUDIT
Want analytics your CFO and your ad platform both believe?
Send me your URL. I'll record a 30-minute mini audit — real findings about your SEO, speed, tracking and AI-readiness — and tell you honestly whether you need me at all.