10 min read
A Cache Is Not a Fix for a Slow Query
Index and reshape the query before you cache it: a cache in front of a scan just adds a cache invalidation problem you did not have.
Read the post// WRITING
Notes from production.
Migrations, Core Web Vitals, crawling and tracking — written from work that shipped, not from theory.
10 min read
Duplicate Payment Webhooks: Make the Handler Idempotent
A payment webhook can arrive more than once. Here is how to design a handler that stays correct on every duplicate delivery, not only the first.
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SSR, SSG or ISR: Decide by the Cost of Being Stale
How to choose SSR, static generation or ISR per page in the Next.js App Router: pick by what it costs if the page is thirty seconds stale.
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Arabic and English Website UAE: hreflang and RTL Done Right
Build a bilingual Arabic and English website for the UAE properly: URL strategy, hreflang clusters, RTL layout, Arabic font cost and real keyword research.
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.NET to Next.js Migration: A Zero Ranking Loss Playbook
A dotnet to nextjs migration playbook: URL inventory, a chain-free 301 map, casing and query-string collapsing, parity gates and a 30-day watch.
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Landing Page Speed, Google Ads CPC and Quality Score
How landing page speed changes what you pay per click in Google Ads: quality score and landing page experience explained honestly, plus the Next.js build.
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llms.txt and AI Crawler SEO: What Actually Works
llms.txt is a proposal, not a standard, and no major engine confirms reading it. Here is what actually makes a site citable by AI answer engines.
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Headless Shopify vs Custom MERN Ecommerce: How to Choose
When headless Shopify beats a custom MERN stack ecommerce build in the GCC, where it stops, and what each really costs you in payments, VAT and tracking.
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Next.js vs WordPress for a Business Website in 2026
An honest Next.js vs WordPress comparison for business owners: where each genuinely wins, the hidden costs, and the one question that decides it.
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Fix INP in Next.js App Router, Keep the Animations
Interaction to Next Paint fails on App Router sites because of client bundles and long tasks, not motion. How to fix INP and keep the animations.
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Site Not Indexed in Bing: The Next.js and IndexNow Fix
Google indexes your Next.js site but Bing shows nothing. The real causes, from canonicals on a redirecting host to robots groups, and the IndexNow fix.
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Hire a Next.js Developer in Dubai: A Buyer's Guide
How to hire a Next.js developer in Dubai: the questions that expose a weak candidate, the red flags, and what a fixed-scope proposal must contain.
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WordPress to Next.js Migration Without Losing Rankings
The engineering procedure for a WordPress to Next.js migration without losing SEO: full URL inventory, a 1:1 301 map, parity diff, launch runbook.
Read the post// OPEN TO WORK